Fintech company Aspiration announced last month that it had spun off its consumer financial services brand into a separate, independent company in response to growing demand for sustainable financial services.
Tim Newell Previously, he led Aspiration’s consumer fintech division while serving as Chief Operating Officer of Aspiration Partners., reached an agreement with the company to spin out the division. He has taken the helm of the new neobank, which continues to operate under the Aspiration brand name. Newell declined to disclose the purchase price, saying only that “we were able to reach an agreement that was satisfactory to both parties.” Newell told Banking Dive via email.
Mr. Newell and his team spent more than a year restructuring Aspiration’s consumer business to improve its economic performance and prepare it to function as an independent company. This overhaul reduced operating costs, improved product unit economics, and streamlined operations, resulting in a nearly 70% reduction in run-rate operating expenses. This is a necessary feat to ensure the long-term financial health of the business, he said.
“Over the past decade, Aspiration has invested in building a brand focused on providing consumers with access to climate-friendly financial products. We are shifting our focus to investing in carbon markets,” Newell said. “We saw an opportunity to spin out Aspiration’s consumer division and build an independent financial services company serving climate-sensitive consumers. — It is a large and growing consumer segment. ”

Permission through Aspiration
The neobank offers a range of spending, savings and investment solutions for individual consumers and families and plans to extend its climate-friendly product offering to include banking, credit, lending, investment and insurance products.
Newell said the spinoff went well.it isAspiration’s consumer operations were uninterrupted and consistent service and account access was provided throughout.
“Over the coming quarters, we will strengthen our sustainability capabilities, increase the value of our core products, and make several changes to improve the customer experience,” he said. “Over the next year, we will begin to introduce additional financial products to our customers, including credit cards, lending products and additional climate-friendly investment products.”
Founded in 2023 by Newell, Mission Financial Partners Our company will be the operating company of the “ASPIRATION” brand.
Newell says there is an opportunity for growth for Aspiration as nearly 50 million consumers are climate conscious and are looking for products and services that can have a positive impact on the climate. That’s what I think. According to last year’s Banking on Climate Chaos report, since the Paris Agreement was adopted in 2016, fossil fuel lending by the world’s 60 largest banks has totaled $5.5 trillion, and by 2022 alone Fuel loans amount to $669 billion.
A study released last year by consulting firm McKinsey & Co. found that nearly 40% of U.S. consumers are interested in signing up for climate-linked financial products.
Aspiration Partners invested in global carbon markets, and as a result operated two very different businesses, Newell said. Additionally, he noted that changes in the macroeconomic environment have made it difficult for neobanks to secure the capital they need to continue operating and grow their consumer businesses.
“It was clear from a very early stage that spinning off Aspiration’s consumer business was probably the right strategic step. “Should we do it through a spin-off into a business that is based on the company’s operations?” Newell said.
He said separating the businesses will allow Newell to leverage its existing customer base and the significant investment it has already made in the brand to accelerate the launch of a new financial services company.
Aspiration provides banking services through Coastal Community Bank. However, Newell has been successful in converting neobank customer accounts from broker-dealer cash management accounts to checking and savings accounts, which increases product flexibility and improves customer service in the long run. He said it will improve.
